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The artist contributes his £25k prize Mercury Prize to small music venues

Sam Fender accepting his trophy in Newcastle
He won the honor recently in the North East

The artist has donated the entirety of his £25,000 Mercury Prize winnings to the trust for venues, which operates to preserve the United Kingdom's grassroots music venues.

The star was presented with the prize on mid-October as his new release People Watching was chosen as the best record of the previous year.

He has chosen to hand the money over to the MVT, in appreciation of the crucial part small stages had in his initial steps.

"I would not have achieved what I am doing today if it weren't for all the shows I performed around the region, and further afield, when I was starting out," said Sam Fender. "These locations are renowned, but they are in difficulty."

From early 2023 onward, over 150 of these spaces have permanently closed – about one-sixth of the entire UK sector.

In the last year, major artists including Pulp, Coldplay, Katy Perry and Sheeran have all backed the Music Venues Trust in its attempts to support the industry, by adding a minor surcharge to their ticket prices, which benefits smaller concert halls.

Fender also took part, raising in excess of £100,000 on his recent tour to support numerous small stages across Britain.

The donation assisted spaces that were confronting possible closure due to difficulties arising from water damage, fires and personal losses, as well as regulatory hurdles, court cases and sound issues.

Some locations received financial assistance in modernizing amenities and gear that helped artists and concertgoers.

"The concept that revenue from concerts in major spaces helps the local stages, where it all starts for performers like me, is just logical," Sam Fender has said.

The band Pulp on stage
The group are one of the many acts who gave their award winnings to charity

Fender is among several artists to donate his Mercury Prize funds to good deeds.

When they received the trophy in the mid-90s for their release the album, frontman the singer announced that the group would contribute their prize money to the non-profit War Child.

That year, musician Ms Dynamite divided her award between multiple good causes, including the children's charity and a Sickle Cell charity.

"And I contributed a £1,000 to the center, to their classes, because I did gymnastics when I was growing up and they lacked better apparatus," Ms Dynamite shared with the media.

Two years ago, they contributed their prize money to the local youth club that nurtured their band, alongside other independent music bodies.

And winners that year the group donated their award to a multiple sclerosis charity after a close contact was found to have the condition.

"Winning was quite enough," stated vocalist Small. "The money was the extra but we could do without the extra, because we had the honor. So our winning affected another person's life."

Recently, the MVT revealed it had protected a couple of grassroots venues in south-east England, by transferring them to local control.

The first in Southampton and the second in the city were purchased under the public acquisition program, which is supported by the arts council and enthusiasts who buy "ownership units" in the buildings.

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About the author

Katelyn Obrien DDS

Alex Morgan is a freelance technology journalist with a passion for AI and cybersecurity.

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